Marketing Action Plan (MAP)
This isn’t a deck or a theory. It’s your go-to-market operating document, complete with defined audiences, messaging hierarchy, channel strategy, funnel architecture, and execution blueprint.
We diagnose what’s working, what’s not, and where to focus to turn opportunity into revenue.
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What’s Inside the MAP
Your Marketing Action Plan is more than a strategy document. It is the foundation of your growth system. Every MAP is built to uncover your audience, sharpen your message, and define the exact path from lead to revenue. It connects every part of your marketing ecosystem including positioning, content, campaigns, and conversion logic into one clear operating plan that bridges vision and execution.
Before you scale, you diagnose. The MAP process exposes what is working, what is wasting budget, and where untapped potential exists in your funnel. Each plan integrates AI intelligence to surface trends, buyer signals, and behavioral patterns you might otherwise miss. This turns your strategy into a living framework that evolves with your market and drives measurable growth.
Persona Mapping & VOC Analysis
We identify who your audience really is, and what they actually care about. Through buyer personas and Voice-Of-Customer (VOC) research, we translate real-world behavior and language into actionable insights that guide every message, offer, and campaign.
Messaging & Content Planning
Your story only works if it connects. We define your core value propositions, build your messaging hierarchy, and align it to a content plan that meets each persona where they are in the buyer journey — moving them from awareness to conversion with purpose.
Funnel Structure & Conversion Flow
We map the complete customer journey, from first click to closed deal. Each stage of your funnel is designed with intent: clear CTAs, logical pathways, and conversion points that capture attention, qualify leads, and drive measurable ROI.
Platform & Tool Recommendations
Your tech stack should work for you, not against you. We assess your current systems and recommend the CRM, automation, analytics, and ad tools that best support your goals, ensuring your ecosystem runs efficiently and scales seamlessly.
Campaign Calendar & Tactical Blueprint
Execution starts here. We translate strategy into an actionable calendar that outlines what to run, when, and why. Every campaign, message, and launch sequence is timed and structured for momentum, so your marketing runs on rhythm, not reaction.
Market Positioning & Whitespace Analysis
We analyze your competitive landscape to uncover where you can win. By identifying gaps and growth opportunities, we position your brand in the market with precision, ensuring you stand apart, speak clearly, and attract the right audience.
HOW THE MAP FITS INTO
THE LBD GROWTH SYSTEM
Strategy (MAP) is the first layer of the Loveland Brand Design Growth System, the piece that defines every move that follows.
Your MAP sets the direction. Next comes Foundation, our Digital Ecosystem Build-Out, where we bring that strategy to life through Brand Architecture, clarifying your identity, voice, and visual system so every campaign, ad, and asset aligns around one message and one mission.
Strategy defines the path. Foundation builds the platform. Together, they create the momentum that every other layer of the Growth System stands on.