The LBD Story
Loveland Brand Design began with a simple truth. Before you can teach, lead, or grow, you have to listen. That belief shaped Aaron Loveland long before he ever built a system or designed a strategy. It started in rehearsal rooms and recording studios, where he learned that harmony only happens when every voice is heard and every part has a place.
Aaron studied vocal performance and songwriting at Berklee, where composition, discipline, and emotional clarity were non negotiable. He learned that creativity is not random. It is intentional. It requires structure, curiosity, and the courage to refine until the sound rings true. Those lessons became the foundation of his work long after he stepped away from the stage.
Founded in 2008 and formalized as an LLC in 2018, Loveland Brand Design (LBD) was built on that same approach.
We believe businesses grow when they move with purpose. When strategy feels like rhythm. When systems feel like flow. When every channel speaks the same language and every piece supports the next. Our job is to help founders and teams find their voice, understand their audience, and build the clarity that allows real growth to happen.
Today, Loveland Brand Design builds intelligent marketing systems that help businesses grow with clarity, rhythm, and ease.
Your business deserves that same level of intention and resonance so it can be heard, understood, and chosen by the people who matter.
We are not here to chase trends or decorate a brand.
We are here to create alignment.
We are here to design the structure that helps you breathe again.
We are here to give your business the same kind of composition that makes music unforgettable.
"I spent years learning how sound, music, and harmony moves people and how intention creates resonance. Now I build systems that do the same. My work is to help your business find its voice, its timing, and its harmony so you can grow with ease, clarity, and confidence."
- Aaron Loveland
Our Team
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Aaron Loveland
Partner & Senior Strategist
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Jeroen Leeuw
Partner
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Sheryl Bates
Partner
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Our Approach
We treat strategy like composition.
Every brand, every business, has many notes many moving parts that must stay in tune. Our job is to bring those notes together and create harmony.
We begin by listening: to the market, to your data, to your voice. Then, we translate that insight into a system that performs. Our process fuses creativity, precision, and AI intelligence balancing human intuition with machine clarity.
Each engagement moves through six movements:
Strategy
We listen to the market and your customers, define goals, map demand signals, and select the channels that will win.
Foundation
We wire the digital ecosystem website, CRM, analytics, tracking, and automations so every piece connects and every action counts.
Identity
We codify your voice, visuals, and message hierarchy so everything sounds like you and nothing drifts off-brand.
Demand
We activate search, paid, and outbound with conversion-ready landing pages, offers, and nurture flows that drive momentum.
Amplification
We scale what works through creative iteration, audience expansion, and continuous optimization.
Evolution
We feed real performance back into the system. LLMs help us test, learn, and refine the mix with every cycle.
The result is a marketing system that performs like music—fluid, intentional, and resonant.
We don’t chase trends. We design harmony between brand and performance, intuition and intelligence, vision and velocity.
Now, let’s make music.
Us in Numbers
$100M+
Clients’ Income during the Last Quarter
5
Industry Awards
355
Business Partners in over 30 Countries
27
Years of Experience